News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Portland Weather

condition Condition: Light rain
Temperature: 46°
High: 63° - Low: 42°

Latest Headlines

in Entertainment

Today in entertainment history: April 21

dolly

A look at the news making Hollywood headlines in years past.

in Entertainment

Roseanne Barr says she’s going blind

roseanne

The "Roseanne" star, 62, says her "vision is closing in now."

in Viral Videos

WATCH: A proposal from the dog’s POV

15-overlay7

Who needs a selfie stick when you've got man's best friend?